Link
The Responsive Network

Pedestrians in Herald Square in New York use Link's wi-fi

Reimagining the way brands connect with people in urban spaces

Meet Link, a first-of-its-kind digital platform that is fast-becoming a beloved part of people’s everyday lives. Link delivers a new way for brands to engage with people through smart, tailored information based on real-time, location-specific data.

Link offers advertisers both brand affinity and physical proximity to urban destinations. 86% of New Yorkers have a favorable opinion of LinkNYC, and 89% believe the network’s services are beneficial to their local area and community. Together, this combination makes Link an influential part of the city streetscape that can drive unparalleled advertising success for our partners.

First launched in New York City in 2016, there are currently over 2,000 Links and their international cousins, InLinks, with more added every day. This represents the largest digital location-based network in the world.

Shopper uses Link on Madison Ave
Link deployment is changing the face of New York City, creating a unique, innovative opportunity to bring your message to consumers.

Customize every aspect of your campaign

Link integrates high-impact creative formats, real-time data, and location-aware messaging to deliver advertising that responds to citygoers’ behaviors and environment. Link’s ability to integrate real-time data means you can:

  • Be where your customers are: Link can serve your advertisements to your target audience as they navigate their day.
  • Make the most of your impressions: Link can power data-triggered campaigns that go live when a certain condition is met. This can mean weather-triggered campaigns, day-parted campaigns, social listening-based campaigns, and beyond.
  • Create contextually relevant content: Integrate real-time data into your advertising creative to create can’t-miss, hyper-relevant advertising experiences for tech-savvy city-goers.

Connecting with consumers on city streets

  • 2000+

    Links

  • 11MM

    Consumers reached every week

  • 628MM

    Weekly impressions (18+)

  • 82MM+

    Monthly Wi-Fi sessions across the LinkNYC network

Source:
Geopath

Our campaign [on LinkNYC] allowed us to have a deeper connection with consumers.

Josh Wexelbaum, Senior Manager, MillerCoors

Traffic in front of Madison Square Garden with Link kiosk
Ad Age Creativity

Gold Winner, Innovation/Products to Watch
LinkNYC

Cannes Lions Festival of Creativity

Finalist, Innovation and Titanium Lions
LinkNYC

Campaign UK Media Awards

Finalist, Product Innovation
InLinkUK

Clio Music

Silver Winner, Innovation
Shazam & Coors Light - LinkNYC

Advertising on Link earns attention from users and drives results for advertisers.

-IPG Media Lab

Advertise on Link Today.

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