Quick Service Restaurant Brand
Digital Out-of-Home

The campaign propelled a substantial increase of 42,000 in-store visits to its brick-and-mortar locations. Notably, this surge was achieved at a cost 57% lower than industry benchmarks, making it a cost-effective and efficient strategy. This achievement underscores the potential of out-of-home advertising to deliver measurable results. By strategically placing street media assets and implementing a comprehensive plan, we not only captivated commuters and dominated attention but also maximized impressions and minimized media ppend. This approach ensured that the brand could unlock the power of out-of-home advertising, driving impressive foot traffic to their physical stores.

The campaign’s success demonstrated the synergy of combining OOH with digital marketing efforts, creating an integrated approach that merged the audience’s physical and digital worlds. By meeting the audience where they are in their daily life, the brand achieved their goals. This case study serves as a testament to the potential of well-placed advertisements and clever strategies to drive real-world results while minimizing costs.