Quick Service Restaurant Brand
Digital Out-of-Home

digital out-of-home screen LinkNYC for outdoor advertising campaign - digital billboard on NYC streets

NYC + Philadelphia, 2022

National QSR chain boosts foot traffic in NYC and Philly with street media campaign

In New York City and Philadelphia, a well-known national coffee shop and quick-service restaurant (QSR) chain embarked on a mission to attract more customers to its brick-and-mortar locations. Fast-paced cities like NYC and Philadelphia can pose a challenge to marketers to capture the attention of busy city-goer’s while also driving tangible results. Intersection digital screens came to the rescue for this brand. 

The brand’s primary goal was to increase foot traffic. To achieve their goal we executed an effective out-of-home marketing campaign that married the digital and physical worlds.  Leveraging location-specific targeting that Intersection’s digital out-of-home (DOOH) screens offer, the brand strategically chose a mix of locations to gain the greatest coverage, reach and fit for their budget. 

To maximize reach,  we utilized 100 LinkNYC displays strategically placed across all five boroughs of New York City, complemented by 10 digital urban panels in Philadelphia. This street media campaign also secured a 20% share of voice, ensuring a substantial presence across the selected units.

Campaign Objectives

  • Goal

    Drive foot traffic to retail locations

  • KPI

    Measure increase in store visitation

Results & Impact

The campaign propelled a substantial increase of 42,000 in-store visits to its brick-and-mortar locations. Notably, this surge was achieved at a cost 57% lower than industry benchmarks, making it a cost-effective and efficient strategy. This achievement underscores the potential of out-of-home advertising to deliver measurable results. By strategically placing street media assets and implementing a comprehensive plan, we not only captivated commuters and dominated attention but also maximized impressions and minimized media ppend. This approach ensured that the brand could unlock the power of out-of-home advertising, driving impressive foot traffic to their physical stores.

The campaign’s success demonstrated the synergy of combining OOH with digital marketing efforts, creating an integrated approach that merged the audience’s physical and digital worlds. By meeting the audience where they are in their daily life, the brand achieved their goals. This case study serves as a testament to the potential of well-placed advertisements and clever strategies to drive real-world results while minimizing costs.


  • 11.6m

    impressions delivered

  • 42k

    increase in store visitations over initial 4 days of campaign

  • 57%

    lower cost per incremental visit

  • 8.2%

    increase in foot traffic

Download National Media Kit

Media Kit

Bus Shelters

Digital Bus Shelters

Digital Urban Panels

Elevator Wraps



Street Furniture


Interior Bus

Exterior Bus

Interior Rail

Exterior Rail

Rail Station Media

Station Domination

Station Saturation

Tunnel Wraps

Digital Displays


United Airlines Partnership

Gate Information Displays

United Club Screens


Digital Bus Shelters

Digital Urban Panels

Interactive Transit Kiosks

Digital Walls

Digital Platforms