Bold & Humorous
A beloved Seattle brand, The Polyclinic medical system sought to keep its name top-of-mind and set itself apart from other healthcare brands.
Intersection collaborated with The Polyclinic and Hydrogen Advertising on a long-term campaign of bus media, including Bus Kings and USKs, to maintain a strong presence in the market, while complementing their street presence with a mid-year station domination at University Street Station. Their bold creative sets The Polyclinic apart with a humorous style that balances sharp branding and clever copy.
Impressions over the span of the campaign