The Polyclinic
Bold & Humorous
![Passengers pass by The Polyclinic station domination advertising in Seattle's Union Station](https://ixn.imgix.net/wp-content/uploads/2019/04/19102323/Seattle_Station_University-Station-Domination-with-Stair-wrap.jpg?auto=format&q=85&fit=crop&w=560&h=315)
Campaign Objective
A beloved Seattle brand, The Polyclinic medical system sought to keep its name top-of-mind and set itself apart from other healthcare brands.
Our Solution
Intersection collaborated with The Polyclinic and Hydrogen Advertising on a long-term campaign of bus media, including Bus Kings and USKs, to maintain a strong presence in the market, while complementing their street presence with a mid-year station domination at University Street Station. Their bold creative sets The Polyclinic apart with a humorous style that balances sharp branding and clever copy.
The Impact
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30MM+
Impressions over the span of the campaign
![Pedestrians walk by USK bus ad for the Polyclinic](https://ixn.imgix.net/wp-content/uploads/2019/04/19102316/Seattle_Bus_Ultra-Super-King-1.jpg?auto=format&q=85&fit=crop&w=480)
![Customer walks by University Station Domination in Seattle](https://ixn.imgix.net/wp-content/uploads/2019/04/19102326/Seattle_Station_University-Station-Domination.jpg?auto=format&q=85&fit=crop&w=480)
![USK bus ad for the Polyclinic in Seattle](https://ixn.imgix.net/wp-content/uploads/2019/04/19102320/Seattle_Bus_Ultra-Super-King.jpg?auto=format&q=85&fit=crop&w=480)