A Booming Presence

Pedestrians and traffic in Seattle

Compelling Seattleites to look up and listen up

Campaign Objective

Sonos was looking to target the popular Capitol Hill neighborhood and reach tech enthusiast consumers in the high-tech Seattle market.

Our Solution

Intersection brought a bold approach to promote Sonos’ cutting-edge products: station dominations paired with bus media, providing multiple touch points for the brand. Massive bus full wraps cruised the streets of Seattle with a skew towards their target neighborhood, reaching downtown Seattle commuters, urban professionals, pedestrians in the retail shopping district, and Seattle’s high-income neighborhoods. Leveraging a high-reach campaign with excellent creative execution, Sonos created a booming campaign that drew eyes and sparked attention.

The Impact

  • 24.3MM

    Impressions delivered

  • 76%

    market-wide campaign reach

  • 50%

    Skewed coverage towards Capitol Hill

Geopath, Intersection

Sonos full wrap on Seattle Metro Transit bus
Sonos media in Seattle Sound train station
Sonos media in Seattle King County Transit's University Street station