Sports Betting Brand
Digital Event Measurement

In the fast-paced world of online gambling, an online sports betting brand looked to get ahead with an innovative marketing campaign to drive sign-ups. The challenge was clear: drive first registrations and first deposits while optimizing the cost per acquisition (CPA) in key markets across Northeast New Jersey.

Out-of-home advertising is a marketing channel that bridges the gap between the digital and physical worlds. It offers a tangible, real-world connection with potential customers, a crucial component in an industry where trust and visibility are paramount. While the online gambling platform operates in the virtual realm, connecting with potential users in the physical world is essential to building brand recognition and trust.

In 2018, the platform launched its first campaign in Northern New Jersey, leveraging station dominations. Key transit hubs, including Hoboken, Newark, and Secaucus Stations, just outside of New York City, became the canvas for a strategic campaign. The results of this endeavor surpassed expectations and signaled a pivotal shift in the platform’s approach.

Building on the success of the 2018 campaign, Philadelphia station dominations were introduced in 2020, strategically targeting locations such as 15th Street, Dilworth Park, and NRG Stations. The expansion into Philadelphia further underscored the viability of OOH advertising as a catalyst for achieving the platform’s goals.

This case study delves into the strategic utilization of out-of-home advertising as a tool for driving registrations and deposits. Through data-driven precision and strategic placement, Intersection empowered our client to navigate the competitive landscape of online gambling successfully.