Sports Betting Brand
Digital Event Measurement

Online gambling brand ads in New Jersey transit stations, for out of home marketing with Intersection

New Jersey & Philadelphia, 2021

A sports betting success story in NJ & Philly

In the fast-paced world of online gambling, an online sports betting brand looked to get ahead with an innovative marketing campaign to drive sign-ups. The challenge was clear: drive first registrations and first deposits while optimizing the cost per acquisition (CPA) in key markets across Northeast New Jersey.

Out-of-home advertising is a marketing channel that bridges the gap between the digital and physical worlds. It offers a tangible, real-world connection with potential customers, a crucial component in an industry where trust and visibility are paramount. While the online gambling platform operates in the virtual realm, connecting with potential users in the physical world is essential to building brand recognition and trust.

In 2018, the platform launched its first campaign in Northern New Jersey, leveraging station dominations. Key transit hubs, including Hoboken, Newark, and Secaucus Stations, just outside of New York City, became the canvas for a strategic campaign. The results of this endeavor surpassed expectations and signaled a pivotal shift in the platform’s approach.

Building on the success of the 2018 campaign, Philadelphia station dominations were introduced in 2020, strategically targeting locations such as 15th Street, Dilworth Park, and NRG Stations. The expansion into Philadelphia further underscored the viability of OOH advertising as a catalyst for achieving the platform’s goals.

This case study delves into the strategic utilization of out-of-home advertising as a tool for driving registrations and deposits. Through data-driven precision and strategic placement, Intersection empowered our client to navigate the competitive landscape of online gambling successfully.

Campaign Objectives

  • Goal

    Drive first registrations and first deposits

  • KPI

    Lift in first registration and first deposit rates, CPA

Results & Impact

Online registrations and deposits soared in both 2018 and 2020, directly attributable to the power of station dominations. The 2018 campaign resulted in a 51% increase in online registrations, and the 2020 campaign achieved an even more impressive 61% increase. In addition, the campaign produced a remarkable 69% lift in deposits placed on the platform.

With tailored campaigns, strategic placement, and the power of station dominations, Intersection facilitated the achievement of the platform’s goals, strengthening its position in the competitive online gambling industry.


  • 61.4%

    increase in online registrations

  • 69.1%

    lift in deposits placed on the platform

Place Exchange & 1st party data, 2018 - 2020

Download National Media Kit

Media Kit

Bus Shelters

Digital Bus Shelters

Digital Urban Panels

Elevator Wraps



Street Furniture


Interior Bus

Exterior Bus

Interior Rail

Exterior Rail

Rail Station Media

Station Domination

Station Saturation

Tunnel Wraps

Digital Displays


United Airlines Partnership

Gate Information Displays

United Club Screens


Digital Bus Shelters

Digital Urban Panels

Interactive Transit Kiosks

Digital Walls

Digital Platforms