Bellevue Rare Coins
Launching a Brand
Dominating the market with a dynamic regional brand launch
Bellevue Rare Coins wanted to drive buzz surrounding the launch of the new jewelry line, Angel Designs Jewelry.
Intersection partnered with Adaptive Marketing to launch a high-impact campaign of bus media, stretching to all reaches of the Seattle–Tacoma region. The campaign used playful imagery to introduce its new offering, leveraging Seattle’s intense traffic congestion to reach commuters and drivers looking onward over their steering wheels. The campaign effectively saturated the market, with more than 90% reach over its duration.
Market-wide reach over the duration of the campaign
Outdoor advertising is one of the secret tools in my tool belt because it covers a lot of ground in an impactful way.