Online Grocery Delivery Brand
DOOH Drives Sales

Link NYC kiosk - out of home advertising digital screen in New York City - Intersection Advertising

NY, 2019

Driving NYC grocery & alcohol delivery orders with out-of-home

In the bustling urban landscape of New York City, an innovative grocery and alcohol delivery company set its sights on a unique challenge: to drive an influx of visitors to its website and foster a surge in online orders. This mission wasn’t just about boosting statistics; it was about making a significant impact in a city where convenience and rapid solutions are the norm.

To address this challenge, the company leveraged the transformative power of digital out-of-home (DOOH) advertising. By concentrating their marketing efforts in some of the city’s most prestigious and high-income neighborhoods, they aimed to strike a chord with a discerning audience that values quality and convenience.

Through this approach, the company sought to prove that DOOH wasn’t just about capturing attention; it had the unique capability to turn that attention into tangible results, with measurable online conversions. They understood that driving traffic to their website wasn’t enough; it was all about motivating customers to take the next step – placing online orders. In the heart of the Big Apple, where consumers are accustomed to on-demand options, this campaign showcased the unparalleled ability of DOOH to bridge the gap between the physical and digital realms, resulting in a remarkable rise in online conversions.

Campaign Objectives

  • Goal

    Drive web traffic, online orders

  • KPI

    Web visits, orders, revenue

Results & Impact

This case study demonstrates how a campaign tailored to the specific requirements of high-income NYC neighborhoods, can significantly elevate website traffic and drive online orders. In a city that never sleeps, a brand’s ability to engage with its audience at the right place and time can make all the difference in achieving digital success. By day-parting their campaign and targeting specific locations, the brand harnessed the power of digital marketing to capture the attention of a discerning NYC audience.

This strategic approach served as a powerful reminder of the brand’s commitment to customer convenience, delivering quality goods directly to the doorstep of a demanding urban clientele. The campaign reinforced the company’s online presence, drove online orders, and ultimately contributed to its success in a dynamic and ever-evolving market.

Results

  • 58.2%

    visit-to-order conversion online

  • 144k

    in attributed incremental revenue

  • 1.3k

    in attributable orders placed via the website

Source:
Place Exchange / Intersection Digital Event Measurement Study, 2019

Download National Media Kit

Media Kit
Street

Bus Shelters

Digital Bus Shelters

Digital Urban Panels

Elevator Wraps

Headhouses

Trestles

Street Furniture

Transit

Interior Bus

Exterior Bus

Interior Rail

Exterior Rail

Rail Station Media

Station Domination

Station Saturation

Tunnel Wraps

Digital Displays

Air

United Airlines Partnership

Gate Information Displays

United Club Screens

Programmatic

Digital Bus Shelters

Digital Urban Panels

Interactive Transit Kiosks

Digital Walls

Digital Platforms