Nike
LeBron Station

Welcoming LeBron to the LA Lakers

To celebrate the arrival of LeBron James to the LA Lakers, Nike executed a one-day-only LeBron Station renaming takeover of Pico Station, just outside of Staples Center, home of the Lakers. Paired with a station domination at nearby 7th/Metro Station in Downtown Los Angeles, the experiential campaign garnered a wide array of social media attention and enthusiastic local news coverage.

Campaign Impact

  • 100k+

    Additional viewership through TV news & media coverage of the 1-day event

Sharing of LeBron Station campaign on social media
Nike station domination in LA Metro
Accompanying station domination at 7th/Metro Station

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