Nike
LeBron Station
![](https://ixn.imgix.net/wp-content/uploads/2020/04/28153230/Los-Angeles_Specialty_Signage_21821954_1063448-edit-scaled-e1588166601286.jpg?auto=format&q=85&fit=crop&w=560&h=315)
Welcoming LeBron to the LA Lakers
To celebrate the arrival of LeBron James to the LA Lakers, Nike executed a one-day-only LeBron Station renaming takeover of Pico Station, just outside of Staples Center, home of the Lakers. Paired with a station domination at nearby 7th/Metro Station in Downtown Los Angeles, the experiential campaign garnered a wide array of social media attention and enthusiastic local news coverage.
Campaign Impact
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100k+
Additional viewership through TV news & media coverage of the 1-day event
![Sharing of LeBron Station campaign on social media](https://ixn.imgix.net/wp-content/uploads/2020/04/28112726/Los-Angeles_Specialty_Signage_21821954_1063449-edit-scaled.jpg?auto=format&q=85&fit=crop&w=480)
![Nike station domination in LA Metro](https://ixn.imgix.net/wp-content/uploads/2020/04/28112755/Metro-Center-Station-_21821954_1061241-scaled-e1588088010877.jpg?auto=format&q=85&fit=crop&w=480)