Codes of Culture
It’s a (213) Thing
Seeking to build its positioning as a localized telecommunications brand, AT&T partnered with Intersection to run a campaign with local cultural relevance to LA Metro riders.
AT&T hyper-targeted Intersection’s LA media with area code-specific creatives. The campaign ran on IxNTouch kiosks along the entire Blue Line and across backlit dioramas systemwide. The custom creatives displayed the the local area code number and reflected the culture around each station, building a campaign that resonated with local consumers.