MillerCoors
Sounds of the Streets
![Link wi-fi used to download playlist on phone during MillerCoors Shazam campaign in NYC](https://ixn.imgix.net/wp-content/uploads/2017/08/15094348/New-York-Link-Mobile-Beacon-MillerCoors.jpg?auto=format&q=85&fit=crop&w=560&h=315)
Engaging consumers with real-time playlists by neighborhood
Campaign Objective
MillerCoors wanted to build an association with a key passion point—music—by using location-based targeting to forge a deeper connection with consumers.
Our Solution
As part of the launch of Intersection’s innovative LinkNYC platform, MillerCoors partnered with Shazam for the “Sounds of the Streets” campaign, which curated real-time playlists by neighborhood, while encouraging passersby to stop by a nearby venue to grab a MillerCoors drink.
Using opt-in data received by Shazam and bluetooth beacons within the Links, the playlists aggregated the top songs within a certain radius of each Link in real-time. The dynamic creative displayed the neighborhoods’ playlist, while Shazam users could listen to it on their phone.
The Impact
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879
Press clippings
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18MM
Campaign-generated impressions
Source:
Intersection, Vistar
Clio Music
Silver Winner, Innovation
Shazam & Coors Light - LinkNYC
![MillerCoors campaign on Link in New York](https://ixn.imgix.net/wp-content/uploads/2017/08/15094357/New-York-Link-Street-Beacon-MillerCoors-.jpg?auto=format&q=85&fit=crop&w=480)
![MillerCoors Shazam playlist on Link in NYC](https://ixn.imgix.net/wp-content/uploads/2017/08/15094829/New-York-Link-Street-Digital-MillerCoors-Consumers1.jpg?auto=format&q=85&fit=crop&w=480)
![MillerCoors campaign on Link in New York](https://ixn.imgix.net/wp-content/uploads/2017/08/15094359/New-York-Link-Street-Beacon-MillerCoors-2.jpg?auto=format&q=85&fit=crop&w=480)