MillerCoors
Your Commute Can Wait
Driving local purchases by providing key subway information
Campaign Objective
MillerCoors wanted to drive consumers to extremely nearby locations, such as convenience stores and bodegas, where they could purchase MillerCoors products.
Our Solution
MillerCoors, Kinetic, and Intersection worked together to execute a strategic media plan on Intersection’s innovative LinkNYC digital platform, a natural fit for this hyper-local campaign.
Triggered in real time using information delivered from the MTA, MillerCoors was able to present consumers with highly contextualized messaging. The dynamic Coors Light creative, “Your Commute Can Wait,” ran when there were subway delays on relevant lines near targeted Link locations. Brand creative was served when there were no subway delays.
The Impact
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44.5M
Campaign-generated impressions
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11.5M
Dynamic impressions served
Source:
Vistar
