H&R Block
1,000 People Win $1,000

H&R Block sweepstakes winner in Chicago CTA station

Hitting the jackpot while amplifying brand awareness

Campaign Objective

H&R Block wanted to increase awareness of their brand and sweepstakes opportunities at tax time, while capturing social and video content to share across their channels.

Our Solution

H&R Block utilized Intersection’s exclusive relationship with the Chicago Transit Authority (CTA) to enhance an existing marketing campaign with a multimedia blitz, deploying a unique mix of out-of-home executions and experiential extension. To create a shareable moment for H&R Block, Intersection helped design an engaging program that awarded 1,000 riders with $10 fare cards, courtesy of H&R Block. The lucky recipient of the 1,000th card received a $1,000 check. Simultaneously, brand buses, bus Ultra Super Kings, and a Roosevelt station saturation made an impact during peak tax season.

The Impact

  • 32.3MM

    Impressions generated over a month

  • 4+MM

    Social media–generated impressions

  • 1.1MM

    Video views

H&R Block, Geopath

H&R Block bus advertisement
Representatives pass out H&R Block flyers in Chicago CTA station
Chicago CTA bus interior with H&R Block advertisement