H&R Block
1,000 People Win $1,000
![H&R Block sweepstakes winner in Chicago CTA station](https://ixn.imgix.net/wp-content/uploads/2017/08/15093900/Chicago-CTA-Transit-HRBlock-Sweepstakes-e1504229720403.jpg?auto=format&q=85&fit=crop&w=560&h=315)
Hitting the jackpot while amplifying brand awareness
Campaign Objective
H&R Block wanted to increase awareness of their brand and sweepstakes opportunities at tax time, while capturing social and video content to share across their channels.
Our Solution
H&R Block utilized Intersection’s exclusive relationship with the Chicago Transit Authority (CTA) to enhance an existing marketing campaign with a multimedia blitz, deploying a unique mix of out-of-home executions and experiential extension. To create a shareable moment for H&R Block, Intersection helped design an engaging program that awarded 1,000 riders with $10 fare cards, courtesy of H&R Block. The lucky recipient of the 1,000th card received a $1,000 check. Simultaneously, brand buses, bus Ultra Super Kings, and a Roosevelt station saturation made an impact during peak tax season.
The Impact
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32.3MM
Impressions generated over a month
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4+MM
Social media–generated impressions
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1.1MM
Video views
Source:
H&R Block, Geopath
![H&R Block bus advertisement](https://ixn.imgix.net/wp-content/uploads/2017/08/15093832/Chicago-CTA-Bus-Wrap-HRBlock.jpg?auto=format&q=85&fit=crop&w=480)
![Representatives pass out H&R Block flyers in Chicago CTA station](https://ixn.imgix.net/wp-content/uploads/2017/08/15093858/Chicago-CTA-Transit-HRBlock-Giveaway-e1503453400106.jpg?auto=format&q=85&fit=crop&w=480)
![Chicago CTA bus interior with H&R Block advertisement](https://ixn.imgix.net/wp-content/uploads/2017/08/15093830/Chicago-CTA-Bus-Interior-HRBlock.jpg?auto=format&q=85&fit=crop&w=480)