Rolling sushi to generate excitement
GrubHub wanted to stand out from the competition by creating a feature piece that would set their brand apart, get people talking, and create social media buzz about its food delivery service.
Intersection helped GrubHub stop passersby in their tracks by creating an unexpected, oversized sushi encounter at the entrance of the Chicago Red station. GrubHub’s impressive headhouse design incorporated cutouts and featured three-dimensional rotating sushi rolls—24 hours a day, seven days a week—not only inspiring Chicagoans to share their encounters with #sushiselfies, but whetting their appetites for GrubHub delivery.
average frequency over course of campaign