D2C Online Retailer
Driving Digital Traffic
NYC, 2019
Athleisure brand bolsters online engagement in NYC with digital out-of-home campaign
A popular D2C athleisure brand came to us with a goal: ramp up online activity. We introduced an innovative Out-of-Home (OOH) campaign targeting NYC residents via our LinkNYC digital kiosks.
By leveraging LinkNYC’s precise hyper-local targeting, the brand optimized its budget, maximized exposure, and effectively reached its audience. They pinpointed affluent, active consumers on the Upper East and Upper West Sides of Manhattan.
The campaign merged physical and digital channels, driving online conversions while engaging consumers in their daily routines. OOH tapped into an extensive audience, aligned with the brand’s broader initiative to enhance digital events, boost website traffic, and drive sales.
OOH offered a comprehensive approach to achieve marketing objectives, from elevating brand awareness and sparking interest to motivating action. It also re-engaged previous customers and prospects, prompting them to act.
Campaign Objectives
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Goal
Drive web traffic
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KPI
Lift in organic search & site visits
Results & Impact
The campaign delivered 5.5 million impressions. In just eight weeks the digital out-of-home (DOOH) campaign drove remarkable results that significantly impacted the brand’s online presence and consumer engagement.
The website traffic uptick demonstrated that the DOOH campaign not only captured attention but also motivated consumers to take the next step – visiting the brand’s online platform. The mobile surge highlighted the campaign’s effectiveness in connecting with on-the-go consumers, aligning with their daily routines. The organic search increase from New Yorkers demonstrated that our campaign not only attracted visitors but also propelled them to actively seek out the brand online.
Our campaign positioned the brand for future success, blending the physical and digital worlds seamlessly to drive conversions online. As a powerful and versatile marketing tool, DOOH proved its ability to engage consumers in their daily lives while delivering measurable, real-time results.
Results
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35.3%
boost to the website traffic from mobile devices via traffic originating from New York City
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17%
lift in website visits, specifically from New Yorkers during the campaign period
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21.7%
of traffic from organic search arose from the NYC area
Source:
Google Analytics from advertiser, 2019
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