Bank of America
Connectivity in the Concourse
Improving the airport experience to drive brand love
Campaign Objective
Bank of America sought to expand consumer love for its BankAmericard Travel Rewards brand in its home market, Charlotte.
Our Solution
Taking advantage of Intersection’s digital capabilities within Charlotte Douglas International Airport (CLT), Bank of America made inconvenient moments and flight delays in airport concourses a more pleasant experience by offering Free Wi-Fi and showcasing sunny destinations accessible from CLT.
With Intersection-built triggers and dynamic feeds, Bank of America displayed “Free Wi-Fi” provided by Boingo when multiple delays or cancellations occurred. With a weather widget and full-motion weather carousel creative (also designed by Intersection), BAC also showcased that day’s 10 warmest destinations accessible from CLT.
Charlotte Douglas Airport Highlights:
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3.7+MM
Average monthly airport traffic
Source:
Charlotte Douglas Airport
