St. Thomas University
Driving Fall Enrollment

Reaching students on the rail

Campaign Objective

St. Thomas University desired to heighten awareness within the Minneapolis–St. Paul market to stand out against competitor campuses and encourage student enrollment.

Our Solution

Together with Intersection, UST launched rail full wraps with brand interior takeovers along the Green Line light rail corridor leading up to fall enrollment season. This gave the university a voice that resonated throughout high-visibility downtown centers and key areas with large student rider populations.

The Impact

  • 54.7MM

    Campaign-generated impressions

Source:
Geopath