St. Thomas University
Driving Fall Enrollment
Reaching students on the rail
St. Thomas University desired to heighten awareness within the Minneapolis–St. Paul market to stand out against competitor campuses and encourage student enrollment.
Together with Intersection, UST launched rail full wraps with brand interior takeovers along the Green Line light rail corridor leading up to fall enrollment season. This gave the university a voice that resonated throughout high-visibility downtown centers and key areas with large student rider populations.