Digital Customer Communications and Advertising Network
Upgrading LA Metro’s media and technology
As exclusive advertising partner with LA Metro since March 2018, Intersection is deploying and managing a wide variety of media formats across LA Metro’s 325 trains and 93 rail stations. Formats include digital displays, large-format digital station dominations, interactive digital kiosks, large-format full wrap trains, and station dominations.
Real-time transit information for LA Metro riders
In addition to advertising, Intersection is bringing its suite of technology products to LA Metro to help the transit authority better communicate with its customers and help riders navigate the system.
We are moving toward customized information delivered in real-time to riders in the way they want and expect.
Intersection is replacing existing static signage with new state-of-the-art IxNTouch units capable of delivering real-time transit updates, local information, and other dynamic content.
LA Metro’s new technology upgrades are powered by Intersection’s IxNConnect communications platform. IxNConnect provides this valuable transit information in a persistent zone, adjacent to advertising and other messaging, while interactive IxNTouch kiosks offer detailed station information and wayfinding.
With IxNConnect, LA Metro staff can publish ongoing public service announcements as well as up-to-the minute alerts during service outages or emergencies.