Hudson Yards
Large Format Digital and Wayfinding Kiosk Network
NYC's newest neighborhood
Hudson Yards, the new 28-acre neighborhood on Manhattan’s West Side, had an ambitious vision to create a ground-breaking interactive digital experience for visitors. As technology partner, Intersection launched the Hudson Yards digital network in 2019, a one-of-a-kind network of immersive media, embedded into New York City’s new center for fashion, culture, cuisine and entertainment.
Reimagining the visitor experience
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1MM+
user sessions on kiosks in first 6 months
Intersection designed an immersive network of large-format digital advertising displays plus human-scale touchpoints that enable next-generation wayfinding. Interactive kiosks are programmed with valuable visitor information, including a searchable retail directory, interactive map, and mobile handoff to complete dining and ticket reservations on personal devices.
Public reception has been incredibly positive, with thousands of daily interactions and a truly modern public space experience.
Growing revenue through innovative advertising
As exclusive digital advertising partner, Intersection brings brands to life on Hudson Yards’ digital network through immersive media, across interactive digital kiosks throughout the development and bold digital walls in prime locations.
