CarePoint Health System
Hudson-Bergen Light Rail Partnership
Expanding awareness in Hudson County
CarePoint Health System, which was formed in 2013 as the consolidation of three Hudson County area hospitals, sought to expand awareness of their rebrand with commuters and community residents.
CarePoint Health accessed Intersection’s exclusive relationship with New Jersey Transit to create a high-impact partnership. Deploying impactful media executions—from exterior train wraps and systemwide train interiors to station takeovers—in close proximity of CarePoint locations, Carepoint Health continues to remind Hudson County that it is there for the community whenever they’re in need.
Commuters reached per month