CarePoint Health System
Hudson-Bergen Light Rail Partnership

Commuters boarding NJ Transit train with CarePoint Health advertisement

Expanding awareness in Hudson County

Campaign Objective

CarePoint Health System, which was formed in 2013 as the consolidation of three Hudson County area hospitals, sought to expand awareness of their rebrand with commuters and community residents. 

Our Solution

CarePoint Health accessed Intersection’s exclusive relationship with New Jersey Transit to create a high-impact partnership. Deploying impactful media executionsfrom exterior train wraps and systemwide train interiors to station takeoversin close proximity of CarePoint locations, Carepoint Health continues to remind Hudson County that it is there for the community whenever they’re in need.

The Impact

  • 52K

    Commuters reached per month


Commuters boarding NJ Transit train with CarePoint advertisement
NJ Transit train with Carepoint Hudson County advertisement