Intersection Wins Exclusive Advertising Sales Partnership for the Las Vegas Convention and Visitors Authority’s Transportation Systems, Bringing New Out-of-Home Advertising Opportunities to one of the World’s Leading Destinations for Business and Leisure Travel
Las Vegas, NV – October 25, 2021 – Intersection, an experience-driven Out-of-Home media and technology company, today announced it has been awarded an exclusive three-year contract with the Las Vegas Convention and Visitors Authority (LVCVA). As part of the agreement, Intersection will bring its suite of static and digital media products to locations throughout the Las Vegas Monorail and the Las Vegas Convention Center Loop system. The contract started on October 1, 2021.
“As the ultimate destination for business and leisure travel, Las Vegas is one of the most dynamic cities in the world,” said Ingrid Reisman, vice president of marketing for the LVCVA. “We’re excited to be working with Intersection to help marry world-class brands with the excitement of Las Vegas via our Monorail and LOOP system assets and the millions of visitors who use them annually.”
Intersection will work with the LVCVA to provide a variety of Out-of-Home advertising options across the Las Vegas Monorail’s 3.9 mile system and multiple stops along the Strip, offering train wraps, experiential opportunities and branded interiors.
The Las Vegas Convention Center Loop system transports convention attendees throughout the more than 200-acre convention campus and 40 feet beneath the ground via first-of-its-kind underground tunnels operating all-electric Tesla vehicles, and will feature digital and static displays throughout.
“We’re excited to leverage our expertise in both transit and destination media to deliver an innovative and valuable advertising solution to drive additional revenue for the LVCVA,” said Scott Goldsmith, President and COO at Intersection. “And Las Vegas is the perfect city for brands to reach millions of diverse consumers, whether that’s reaching a bustling local audience or influx of tourists from around the world.”
Las Vegas joins a rapidly growing network of cities, transit agencies, airports and destinations leveraging Intersection’s media assets and expertise to engage consumers and drive revenue that can be reinvested back into their operations. Intersection’s media network extends across the top U.S. media markets, including New York, Los Angeles, Philadelphia, Chicago, San Francisco, Dallas, Austin, Seattle and Boston. In all, Intersection’s media network reaches more than 60 million people through more than 400,000 digital and static assets nationwide.
Intersection is an experience-driven Out of Home media and technology company that delivers programming, consumer amenities, and advertising to cities. From free internet access to wayfinding to real-time information, our products make city life easier and more sustainable. We further enrich cities with experiential programming that inspires and engages people throughout their day. With valuable, diverse audiences in America’s top cities, we provide innovative, data-driven solutions for brands to reach urbanites at scale. For more information, visit www.intersection.com.
About the LVCVA
The Las Vegas Convention and Visitors Authority (LVCVA) is charged with marketing Southern Nevada as a tourism and convention destination worldwide and with operating the 4.6 million square-foot Las Vegas Convention Center (LVCC). With nearly 150,000 hotel rooms and 14 million square feet of meeting and exhibit space in Las Vegas alone, the LVCVA’s mission centers on attracting leisure and business visitors to the area. The LVCVA also owns the Las Vegas Convention Center Loop designed and operated by The Boring Company and also owns the Las Vegas Monorail, an elevated 3.9-mile system with seven stops throughout the resort corridor.