Minneapolis-St.Paul Metro Transit Extends Exclusive Advertising Contract with Intersection through 2022
MINNEAPOLIS-ST. PAUL – October 22, 2019 – Intersection, the leading media and technology company, today announced that it has been awarded a two-year extension of its exclusive partnership with Metro Transit to sell and display advertising across the Twin Cities’s light rail and bus systems. Intersection will continue to manage static and digital media products throughout Minnesota’s largest transit system, improving the rider experience and maximizing revenue for the transit agency each year. Intersection first partnered with Metro Transit in 2007, and with this contract renewal, will continue to operate advertising on rail cars, major transit hubs, and on station platforms across the Minneapolis-St. Paul region through April 2022.
Reaching nearly 96 percent of the Twin Cities’ adults weekly, Intersection’s offers media across Metro Transit, which includes high-visibility bus shelters, light rail ads, bus advertising, station dominations and more. Residents and visitors view Intersection’s media over 400 million times every week across Minneapolis-St. Paul, thanks in part to the arrival and departure times, transit updates, and other useful, real-time information displayed on digital signage throughout Metro Transit. This provides brands many opportunities engage consumers with dynamic, adjacent advertising.
“We are thrilled to extend our partnership with Metro Transit, helping to make the transit authority’s assets more valuable to advertisers and driving revenue that can be reinvested in the Twin Cities’s transportation system,” said Scott Goldsmith, President, Cities and Transit, Intersection.
Home to over a dozen Fortune 500 companies, five professional sports teams, and the Mall of America, Minneapolis-St. Paul is the primary business hub between Chicago and the West Coast. This key market is part of Intersection’s expanding media network that reaches over 50 million people through more than 75,000 digital and static assets across the United States.
Intersection is at the forefront of the smart cities revolution, improving the experience of public places through technology that provides connectivity, information, and engaging content and experiences. With award-winning products like LinkNYC, the largest and fastest free public Wi-Fi network in the world, Intersection connects the digital and physical worlds, enhancing people’s journeys through their cities and offering brands the opportunity to drive more relevant and engaging advertising, rooted in real-world context. Intersection partners with cities, transit systems, airports, and real estate developments around the globe, as well as advertisers seeking to reach audiences on a global, national, or local scale. Learn more at www.intersection.com.