Los Angeles – June 16, 2026 – IRLX, the experiential division of out-of-home media and technology company, Intersection, today announced a new strategic sales partnership with KEVANI, a leading out-of-home media company specializing in premium digital iconic displays. The collaboration establishes a new and simplified framework for advertisers to activate across physical events and iconic digital out-of-home placements
Under the new model, IRLX will have the ability to offer KEVANI’s premium, high-visibility digital inventory alongside its own Los Angeles transit inventory and experiential offering. Reciprocally, KEVANI will offer IRLX’s experiential activations to its existing billboard advertisers, allowing brands to expand their presence from large-format digital screens down to ground-level consumer interactions.
“Advertisers are increasingly looking for ways to bridge the gap between media and direct consumer engagement,” said Esther Raphael, Chief Marketing Officer at Intersection. “IRLX is building one of the most dynamic experiential platforms in the country, helping brands engage consumers through experiences that become part of the city’s cultural conversation. By partnering with KEVANI, we’re creating new opportunities for advertisers to combine iconic digital visibility with on-the-ground brand engagement at scale in the Los Angeles market.”
“Our mission at KEVANI has always been about transforming the outdoor media experience and its integration into the fabric of the city,” said Kevin Bartanian, CEO and Founder of KEVANI. “This collaboration allows brands to extend their presence beyond the screen and into the physical environment. By uniting iconic media destinations with experiential activations, we are creating richer, more meaningful connections between brands and consumers across Los Angeles.”
The joint initiative aims to streamline the planning and execution process for media buyers and brands looking to maximize impact in the Southern California region, providing a single pathway to procure both static and digital media space and localized physical activations.
About Intersection & IRLX
Intersection is an experience-driven Out of Home media and technology company that delivers programming, consumer amenities, and advertising to cities. From free internet access to wayfinding to real-time information, our products make city life easier and more sustainable. We further enrich cities with experiential programming that inspires and engages people throughout their day. With valuable, diverse audiences in America’s top cities, we provide innovative, data-driven solutions for brands to reach urbanites at scale. IRLX is the newly launched experiential division of Intersection, focused on designing and executing real-world activations, pop-ups, and brand experiences. For more information, visit www.intersection.com.
About KEVANI:
KEVANI is an award-winning out-of-home (OOH) media company that promotes national and local brands through innovative outdoor advertising destinations. Its curated inventory provides unique opportunities for brand and agency partners to captivate audiences in high-impact environments. Founded with a mission to drive innovation in OOH, KEVANI develops new media destinations that redefine brand value.
Follow KEVANI on Instagram @kevaniusa or visit www.kevani.com.