Experiential
Activate in the heart of urban spaces

Connect with consumers IRL

In today’s landscape, the cultural capital of your brand is cemented IRL. With tactile experiences for consumers to connect with your product or messaging—plus OOH media designed to capture attention and authentic social sharing—IRLX offers the opportunity to drive purchase intent and brand affinity through real-life experiences, all executed by our in-house creative studio and production management team.

86% of Gen Z and Millennials say touching and feeling products are essential to their purchase decisions

Business Insider 2025

66% of event attendees say they feel more positive about a brand after interacting with it at a live experience

Forbes, Harris Poll 2025

Streetscapes

From mobile trucks to sidewalk structures, these stroll-stopping (and scroll-stopping) activations capture attention, distribute samples, and create memorable brand moments that are meant to be shared. Streetscapes are primarily focused in New York City, with select opportunities in additional markets.

Mobile Vehicles (food trucks, glass-box trucks, airstreams, and more)
Branded Carts and Kiosks (ideal for product sampling)
Street Pop-Ups (fabricated structures in squares and plazas)
Props (large-scale, visual stunts built atop street furniture in Chicago and Philadelphia, or integrated into NYC’s urban landscapes)

Transit + Destination Activations

Intersection’s unparalleled reach in transit environments and shopping destinations offers the ideal activation launchpad. Pop up a sampling moment or strategic spectacle to capture on-the-go consumers at scale at Amtrak New York Penn Station or Hudson Yards, or stations in Chicago, Los Angeles, and Philadelphia.

Branded Carts and Kiosks (eye-catching product sampling moments)
Fabricated Structures (cubes, domes, or whatever we can dream up)
Pop-Up Spaces (taking over retail storefronts within select stations)

Bespoke Spaces

Go deeper with a full interior space takeover of a city storefront or venue, creating a sampling stop, service venue, or concept space that pops up for a weekend or longer. Bespoke spaces have a primary focus in New York City, with select opportunities in additional markets.

Sampling and Service Pop-Ups (spotlight on product launches or brand services)
Food and Beverage Concept Spaces (promote CPG products or integrate non-endemic brands into familiar format with a buzzy spin)
Immersive Experiences (drive deeper messaging with installations, projection mapping, and more)