Intersection Launches New Video Solutions That Extend TV and Digital Video Campaigns to Public Spaces
Campaigns can be planned and executed just like digital video, including audience targeting, trafficking and ad insertion via VAST tags
NEW YORK, NY ─ (September 23, 2019) ─ Intersection, the leading technology and media company, today announced the launch of a suite of video solutions that will enable brands to extend their campaigns to digital displays in public spaces for a true omni-channel strategy. The new digital video offering can be planned and executed in the same way as online digital video campaigns, including audience targeting, trafficking, and ad insertion via VAST tag. Rich new media capabilities, such as Dynamic Video and Video Skins, will allow brands to deliver impactful executions with creative flexibility, regardless of screen shape or size. With thousands of digital displays in the top U.S. media markets, Intersection’s network brings attention-grabbing video campaigns to public spaces that reach and engage millions of people on their daily journeys.
With the new offering, brands will also be able to plan campaigns based on GRPs, reach, and frequency metrics, and execute based on target audiences, digital displays, share of voice, and impressions, similar to digital video buying. Additionally, advertisers can deliver video files via VAST tag, ensuring consistent specifications across multiple video publishers.
“With continued fragmentation of TV viewership, and consumers flocking to urban centers, we’re thrilled to offer brands a new way to re-imagine video storytelling in public spaces,” said Michael Rosen, Chief Revenue Officer at Intersection. “Unmissable, unskippable, 100 percent viewable and brand safe, our media reaches audiences with compelling content using the same digital video formats, targeting, and measurement that video buyers already use.”
Intersection’s video solutions deliver opportunities to reach audiences throughout the consumer journey with contextual, location-based and dynamic experiences in public spaces. And with Intersection’s industry-leading content programming, video media is centered around information such as local art and events, transit arrival times, weather alerts, and more, keeping consumers engaged and increasing value for adjacent advertising.
“Our goal is to help our clients add value to people’s lives with contextually relevant information wherever possible,” said Adam Gerber, President of Global Media at the data and measurement led agency, Essence. “We’re excited about the opportunities this creates for our clients to achieve the same relevance in public spaces that we’ve been able to achieve elsewhere.”
Intersection’s media network reaches over 28 million people through thousands of digital assets in cities across the United States, including the country’s top six DMAs. For more information about Intersection’s advertising opportunities, please visit www.intersection.com.
About Intersection
Intersection is at the forefront of the smart cities revolution, improving the experience of public places through technology that provides connectivity, information, and engaging content and experiences. With award-winning products like LinkNYC, the largest and fastest free public Wi-Fi network in the world, Intersection connects the digital and physical worlds, enhancing people’s journeys through their cities and offering brands the opportunity to drive more relevant and engaging advertising, rooted in real-world context. Intersection partners with cities, transit systems, airports, and real estate developments around the globe, as well as advertisers seeking to reach audiences on a global, national, or local scale. Learn more at www.intersection.com.