Intersection Launches Generative AI integrations, a New Artificial Intelligence Digital Out-of-Home Offering
New York, NY – May 15, 2023 – Intersection, an experience-driven out-of-home media and technology company, announced today the launch of Generative AI Integrations, a new AI-driven offering meant to increase effectiveness of digital OOH ads using the latest in artificial intelligence technology. As AI tools rapidly revolutionize consumer experiences worldwide, Intersection is leading the charge in the OOH space with its suite of new integration opportunities. Generative AI Integrations are centered around two main strategies: localization and personalization.
AI Localization integrations unlock the possibility of painlessly executing mass-market campaigns that can be localized down to the neighborhood level. Some examples might include AI-generated art or short-form written content (such as poetry) targeted to a specific neighborhood or community. Campaigns can integrate inputs like location, weather, season, creative style, and more.
AI Personalization allows brands to directly engage and guide consumers to purchasing decisions customized to their own interests. AI Personalization integrations center around connecting OOH audiences with a mobile handoff via QR code. The mobile experience then delivers an AI-generated recommendation engine, connecting consumers to a personalized response— from bespoke recipes, to travel itineraries, to personal shopping, and more.
“Intersection has a long tradition of setting the innovation standard in digital out of home,” said Chris Grosso, CEO at Intersection. “We’re thrilled to help our advertising clients to use these new products to engage consumers at scale in major American cities.”
Intersection’s media network extends across the top U.S. media markets – New York, Los Angeles, Chicago, Philadelphia, Atlanta, Boston and San Francisco – in addition to other major regions such as Austin, Charlotte, New Jersey, Minneapolis, Seattle, Pittsburgh, Portland and more. In all, Intersection’s network reaches over 50 million people monthly through more than 400,000 digital and static assets nationwide.
Intersection is an experience-driven Out of Home media and technology company that delivers programming, consumer amenities, and advertising to cities. From free internet access to wayfinding to real-time information, our products make city life easier and more sustainable. We further enrich cities with experiential programming that inspires and engages people throughout their day. With valuable, diverse audiences in America’s top cities, we provide innovative, data-driven solutions for brands to reach urbanites at scale. For more information, visit www.intersection.com.