Intersection Inventory Now Available Through Vistar Media
Street furniture, transit, urban panels and airport inventory available for programmatic activation via the Vistar supply-side platform
NEW YORK – July 21, 2022 – High-impact inventory from Intersection is now available for purchase via the supply-side platform (SSP) from Vistar Media, the leading global provider of software for programmatic digital out-of-home (DOOH).
From LinkNYC to digital urban panels and digital bus shelters, Intersection’s high-impact media is strategically placed throughout a consumer’s daily route in major cities across the U.S. Buyers – including clients using the Vistar demand-side platform (DSP) – can now programmatically purchase Intersection inventory via open exchange or private marketplace (PMP) deals:
- Street furniture includes thousands of LinkNYC screens in all five New York boroughs; bus shelters and Link screens in Philadelphia, as well as additional above-ground urban panels in Chicago, Philadelphia and other markets.
- Subway inventory includes underground transit locations such as NJ/NY PATH trains, Los Angeles Metro, Amtrak and other rail platform screens in Chicago, Wilmington, Minneapolis and Philadelphia.
- Airport inventory, including United Airlines gate information displays throughout the U.S., is available today. Screens in United Airlines and American Airlines clubs and lounges, as well as displays in Charlotte, Houston and Westchester airports, will be available soon.
“We’re thrilled to offer Intersection’s compelling inventory to buyers, completing our robust marketplace of digital out-of-home networks,” said Lucy Markowitz, SVP, Head of U.S. Sales at Vistar Media. “These screens are in high demand from marketers for good reason – they provide perfect opportunities to reach consumers at multiple touchpoints during a day through eye-catching media.”
“We are excited to expand our partnership with Vistar and continue to make Intersection’s supply widely available in the marketplace,” said Sheri Ham, VP of Programmatic Partnerships & Sales. “Through Vistar’s advanced buyer tools, advertisers can access more than 6,000 of our screens to reach their desired target audiences in major cities across the U.S.”
For more information about Vistar, contact firstname.lastname@example.org.
About Vistar Media
Vistar Media is a geospatial technology company bridging the space between advertising ecosystems and consumer movement patterns. Founded in 2012, Vistar created the first and only universal marketplace for out-of-home media, building a programmatic platform that has been widely adopted by buyers and sellers. Vistar provides marketers with unprecedented access to consumers at the right place and right time, through a data agnostic system for analyzing consumer movement patterns and activating cross-screen mobile and out-of-home media. For more information, visit www.vistarmedia.com.
Intersection is an experience-driven Out of Home media and technology company that delivers programming, consumer amenities, and advertising to cities. From free internet access to wayfinding to real-time information, our products make city life easier and more sustainable. We further enrich cities with experiential programming that inspires and engages people throughout their day. With valuable, diverse audiences in America’s top cities, we provide innovative, data-driven solutions for brands to reach urbanites at scale. For more information, visit www.intersection.com