New Agreement to Upgrade and Expand Digital Advertising Network
NEW YORK – May 7, 2018 – Intersection, the leading smart cities technology and media company, today announced a five-year extension of its advertising partnership with Charlotte Douglas International Airport (CLT), with a mutual option to extend the contract for another five years.
Intersection first partnered with CLT in 2013, winning a competitive contract for the exclusive rights to sell advertising across the airport’s static and digital assets, including banners, wraps, spectaculars, dominations, wall dioramas, floor exhibits, and digital signage at baggage claim, main atrium, phone centers, and charging stations. As part of the new five-year agreement, which now extends through June 30, 2023, Intersection will also make a substantial investment to upgrade CLT’s existing digital display network, sell advertising on the CLT Wi-Fi advertising portal, and install additional digital displays in the airport’s new concourse area.
“We are thrilled to continue our partnership with CLT to update their digital display infrastructure and connect brands with millions of people who travel through airports every year,” said Scott Goldsmith, President, Cities and Transit, Intersection. “We look forward to driving new revenue for the Airport while contributing to a best-in-class airport experience for travelers from around the world.”
“Intersection has been a valuable airport partner for the past five years,” said Brent Cagle, aviation director and CEO of Charlotte Douglas International Airport. “Their investment in CLT speaks volumes about their commitment to provide a quality product. Equally as impressive, Intersection’s new and innovative approach to advertising inside the terminal complements CLT’s aesthetics while increasing revenue. We look forward to our continued partnership.”
Reaching nearly 185 million airline passengers annually, Intersection’s airport media engages travelers from the beginning of their airport experience up until they reach their destination. Intersection’s unique combination of strategy consulting, technology and media solutions helps airports understand customer needs and better communicate information to their customers and helps advertisers reach passengers across the customer journey.
Intersection currently operates in all six of the top U.S. media markets — New York, Los Angeles, Chicago, Philadelphia, San Francisco, and Dallas — as well as other major markets such as Charlotte, Houston, Minneapolis, New Jersey, Pittsburgh, Seattle, and London. Its cities, transit, and air media network extends across more than 75,000 digital and static assets worldwide.
About Charlotte Douglas International Airport
As the 6th busiest airport in the nation and second largest hub to the world’s largest airlines – American Airlines, Charlotte Douglas International Airport (CLT) serves approximately 46 million passengers each year. CLT offers nonstop service to 171 destinations, including 34 international locations and three US territories, averaging 1,400 daily aircraft movements. Charlotte Douglas remains one of the fastest growing airports in the country with a keen eye toward the future. Destination CLT, a $2.5 billion development plan, kicked off in 2015. It includes construction of the elevated roadway, terminal expansions, concourse renovations and a fourth parallel runway to meet immediate growth demand. Touted as an economic engine of the Carolinas, CLT contributes $16.2 billion yearly to the local region and supports 224,410 jobs that generate an $11.52 billion payroll.
Intersection is at the forefront of the smart cities revolution, improving the experience of public places through technology that provides connectivity, information, and engaging content and experiences. With award-winning products like LinkNYC, the largest and fastest free public Wi-Fi network in the world, Intersection connects the digital and physical worlds, enhancing people’s journeys through their cities and offering brands the opportunity to drive more relevant and engaging advertising, rooted in real-world context. Intersection partners with cities, transit systems, airports, and real estate developments around the globe, as well as advertisers seeking to reach audiences on a global, national, or local scale. Learn more at www.intersection.com.