Intersection Adds Sheri Ham as VP to Drive Expansion of Programmatic Out of Home Offering
New York, NY – April 13, 2021 – Intersection, the leading smart cities media and technology company, today announced the addition of Sheri Ham as Vice President of Programmatic Partnerships and Sales. In this role, Ham will set the company’s programmatic strategy and oversee its execution and rollout, driving revenue growth for the company across the programmatic channel. With Ham’s deep experience building out partnerships and products across digital media and ad tech, she will enable Intersection to grow its programmatic capabilities and further open digital buyers to Intersection’s suite of digital out of home (OOH) products across the country.
Ham’s background is deeply rooted in digital advertising, developing teams and capabilities and educating marketers on emerging channels. She began her career with the digital team of WIRED Magazine, and her interest in programmatic quickly followed. Prior to joining Intersection, Ham held leadership roles at Nativo, Diply and Monster.
In her new role, Ham will be responsible for cultivating and growing Intersection’s programmatic partnerships, product and sales efforts. With direct oversight of the company’s programmatic revenue organization, Ham will report to CRO Michael Rosen.
“With the continued expansion of digital screens in public spaces and advances in data and technology, advertisers can now unify execution, optimization and attribution for OOH with other channels,” said Michael Rosen, Chief Revenue Officer of Intersection. “We’re thrilled to welcome Sheri to the team and leverage her vast experience in digital media to open our network of digital OOH to more digital buyers.”
“Programmatic buying completely transformed the digital channel and allowed advertisers to optimize their campaigns in ways not thought possible. Programmatic OOH is just as transformative,” said Sheri Ham. “With unmatched benefits, OOH stands to become a much bigger part of the omnichannel mix. I’m excited to be at the forefront of the programmatic OOH revolution with Intersection and help more digital buyers reach audiences across the entire customer journey, whether at home or on the go.”
Intersection’s digital media network extends across the top U.S. media markets, including New York, Los Angeles, Philadelphia, Chicago, Boston and Minneapolis. In all, Intersection’s media network reaches over 60 million people through more than 400,000 digital and static assets nationwide.
Intersection is the leading smart cities media and technology company, improving the experience of public space through technology and enabling brands to reach audiences on the go. By combining industry-leading software and hardware solutions, we give cities, transit systems, airports, and real estate developments a platform to deliver information, content, wayfinding, and other services to their customers, powered by our proven advertising revenue engine. Intersection’s media network includes the top U.S. DMAs and reaches over 60 million people through more than 400,000 digital and static assets nationwide. For more information, visit www.intersection.com.
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