DoorDash and Intersection Announce Exclusive Advertising Campaign with L.A. Metro’s Bike Share Program
First-of-its-kind campaign on Metro Bike Share will cover bikes and docking stations with DoorDash branding
Los Angeles, CA – October 14, 2021 – DoorDash (NYSE: DASH), the nation’s leading last-mile logistics platform, announced that it has launched an exclusive advertising campaign on the Los Angeles County Metropolitan Transportation Authority’s (Metro) Bike Share system. Unveiled today, the first-of-its-kind advertising campaign on Metro Bike Share, brought to life in partnership with Intersection, an experience-driven out-of-home media and technology company, will cover more than 1,400 bikes and 220 docking stations with DoorDash messaging and branding.
The Metro Bike Share program provides approximately 25,600 rides per month, connecting Los Angeles residents and visitors to popular hotspots around the city while beating traffic congestion.
“We’re excited to add Metro Bike Share to our partners in the L.A. area and join forces to seamlessly connect Los Angeles residents to the best of their neighborhoods”, said Katie Daire, Senior Director of Consumer Marketing at DoorDash. “At DoorDash, we believe in being able to access your neighborhood however you enjoy it, and we look forward to supporting Metro’s goal to provide accessible transportation options to residents and tourists alike while sharing DoorDash’s mission with new and existing riders.”
DoorDash branding will now appear on bicycles and kiosks in neighborhoods ranging from Downtown/Central L.A., the Westside, which includes neighborhoods like Santa Monica, Venice Beach and Playa Del Rey; and North Hollywood/The Valley. At several kiosks around the city, the custom creative encourages riders to scan a QR code driving to DoorDash’s pickup map, making it easy to discover restaurants and businesses in the area.
“DoorDash is known for bringing the best of the neighborhood to people’s front doors,” said Michael Rosen, Chief Revenue Officer for Intersection. “The Metro Bike Share campaign underscores this mission through a powerful brand message that conveys their investment in the community and reflects our own commitment to connecting brands, cities and people.”
DoorDash is a technology company that connects consumers with their favorite local and national businesses in more than 7,000 cities across the United States, Canada, Australia and Japan. Founded in 2013, DoorDash enables local businesses to address consumers’ expectations of ease and immediacy and thrive in today’s convenience economy. By building the last-mile logistics infrastructure for local commerce, DoorDash is bringing communities closer, one doorstep at a time.
About LA Metro
The Los Angeles County Metropolitan Transportation Authority (Metro) is currently providing lifeline service for essential trips and frontline workers. Metro continues building the most ambitious transportation infrastructure program in the United States and is working to greatly improve mobility through its Vision 2028 Plan.
Metro has proudly pledged to the American Public Transportation Association (APTA) Health and Safety Commitment Program to help ensure the safe return of transit riders as the U.S. recovers from the COVID-19 pandemic.
Intersection is an experience-driven Out of Home media and technology company that delivers programming, consumer amenities, and advertising to cities. From free internet access to wayfinding to real-time information, our products make city life easier and more sustainable. We further enrich cities with experiential programming that inspires and engages people throughout their day. With valuable, diverse audiences in America’s top cities, we provide innovative, data-driven solutions for brands to reach urbanites at scale. For more information, visit www.intersection.com
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