Customer Experience Upgrades Now Live at NJ TRANSIT Rail & Light Rail Stations
Intersection’s interactive IxNTouch kiosks provide wayfinding and real-time system information for riders.
NEWARK, NJ — May 22, 2018 — NJ TRANSIT and Intersection, the leading smart cities technology and media company, have teamed up to bring IxNTouch interactive information kiosks to customers in select rail and light rail station platforms, mezzanines, and waiting rooms across the system. More than 50,000 customers served by Hoboken, Newark Penn, Newport Light Rail, and Harborside Light Rail stations each day now have access to real-time transit information, wayfinding, and maps to help ease their commutes. These customer experience upgrades come at no cost to NJ TRANSIT or riders because they are supported by dynamic advertising on the IxNTouch displays.
”Our mission is to improve daily life in cities by bringing relevant and engaging content to public spaces. With IxNTouch kiosks, customers can get the information they need for a more efficient ride, and NJ TRANSIT can increase the value of their assets to advertisers,” said Scott Goldsmith, President of Cities & Transit at Intersection. “We are thrilled to build upon our long, successful partnership with NJ TRANSIT, and continue to generate revenue and improve the transit experience for the residents and visitors of New Jersey together.”
The new technology upgrades are aimed at helping NJ TRANSIT better communicate with their customers and help riders navigate the system, as well as increase revenue for the agency. By delivering informative and relevant content to consumers, Intersection’s media assets are highly noticed and offer advertisers the opportunity to engage consumers with adjacent advertising.
“By listening to our customers, we know that receiving information is one of their top priorities,’’ said Kevin Corbett, Executive Director of NJ TRANSIT. “These digital displays are an added tool that will enable customers to quickly learn the current service status for their particular trip as well as their travel options for rail and light rail. We look forward to hearing feedback from customers on this latest informational asset as we continue to modernize and expand customer communications at stations and terminals.’’
Intersection has served as NJ TRANSIT’s advertising partner since 2004. Intersection will continue to deploy and manage traditional static products, including large-format full wrap trains and station dominations, across NJ TRANSIT’s more than 1,000 trains, light rail cars and stations.
NJ TRANSIT is a part of the rapidly expanding network of cities and transit agencies leveraging Intersection’s renowned smart cities and media solutions. Intersection’s media network extends to all of the top 6 U.S. DMAs — New York/New Jersey, Los Angeles, Chicago, Philadelphia, San Francisco, and Dallas — in addition to other major markets such as Charlotte, Houston, Minneapolis, Pittsburgh, Seattle, and London. Intersection’s network reaches over 50 million people through more than 75,000 digital and static assets nationwide, including Link Wi-Fi kiosks, interactive IxNTouch displays, and IxNSight displays
About NJ Transit
NJ TRANSIT is the nation’s largest statewide public transportation system providing more than 944,000 weekday trips on 252 bus routes, three light rail lines, 12 commuter rail lines and through Access Link paratransit service. It is the third largest transit system in the country with 165 rail stations, 62 light rail stations and more than 18,000 bus stops linking major points in New Jersey, New York and Philadelphia.
Intersection is at the forefront of the smart cities revolution, improving the experience of public places through technology that provides connectivity, information, and engaging content and experiences. With award-winning products like LinkNYC, the largest and fastest free public Wi-Fi network in the world, Intersection connects the digital and physical worlds, enhancing people’s journeys through their cities and offering brands the opportunity to drive more relevant and engaging advertising, rooted in real-world context. Intersection partners with cities, transit systems, airports, and real estate developments around the globe, as well as advertisers seeking to reach audiences on a global, national, or local scale. Learn more at www.intersection.com.