The Chicago Transit Authority (CTA) Awards Intersection a New Contract to Sell Static & Digital Advertising and Expand Customer Communications
Intersection and CTA to build one of the largest digital display and advertising networks in transit and expand customer communication capabilities across the system
CHICAGO, IL – December 12, 2019 – Intersection, the leading smart cities media and technology company, today announced that it has been awarded a new 5-year contract, with an option for a 5-year extension, to sell static and digital advertising for the Chicago Transit Authority (CTA), the second largest transit system in the United States. The agreement calls for Intersection to expand its suite of digital and static media products across the CTA’s rail, street-level, and bus advertising assets. Intersection will also enhance the CTA’s customer communications capabilities to deliver interactive amenities and real-time information to help improve the rider experience.
Partners since 2007, the CTA and Intersection have already deployed hundreds of platform screens and urban panels outside of station entrances across the system, creating one of the country’s largest digital display networks in transit. In 2018, the CTA became the launch partner of IxNConnect – Intersection’s proprietary software platform that enables transit agencies to manage their digital display networks and customer communications across the entire system. As part of this new contract, the CTA will see over 700 new digital screens installed system-wide, including a digital advertising presence at every station. These enhancements will help the CTA provide real-time updates and important alerts to even more customers.
All of these upgrades will come at no cost to the CTA or its riders because they are paid for by advertising revenues. By delivering informative and relevant content to consumers, Intersection’s media assets are highly noticed and offer advertisers the opportunity to engage consumers with adjacent advertising. In all, Intersection will deploy and manage over 1,200 digital displays, including interactive touchscreen kiosks, large-format video walls, and other high-impact screens, as well as traditional static advertising products, including bus and train wraps, station dominations, and the iconic CTA headhouses across the third-largest media market in the country.
“We are proud of our long-standing partnership with the CTA and what we have accomplished in terms of generating revenue for the agency and improving customer communications,” said Scott Goldsmith, President of Cities & Transit at Intersection. “We are excited to build on this strong foundation to further enhance the rider experience while offering unprecedented advertising opportunities to local, national, and global brands that will maximize revenue for the CTA.”
“This is the latest step in our efforts to increase digital advertising revenues, while also creating new customer communication and information opportunities,” said CTA President Dorval R. Carter, Jr. “We are excited to move ahead as we expand our diverse group of outdoor digital information screens—some of which our customers are accustomed to, like train arrival times—while testing and expanding new features, like interactive touch screens.”
The CTA is a part of a rapidly growing network of cities, transit agencies, airports, and destinations leveraging Intersection’s industry-leading content and advertising solutions. Intersection’s media network extends across the top U.S. DMAs — New York, Los Angeles, Chicago, Philadelphia, San Francisco, and Dallas — in addition to other major markets such as Charlotte, Houston, Minneapolis, New Jersey, Pittsburgh, and Seattle. Intersection’s network reaches over 50 million people through more than 400,000 digital and static assets nationwide.
Intersection’s IxNConnect communications platform is being deployed throughout major transit systems, such as the Chicago Transit Authority (CTA), the Los Angeles County Metropolitan Transit Authority (LA Metro), the Southeastern Pennsylvania Transportation Authority (SEPTA), the Port Authority of NY & NJ (PATH), The Port Authority Transit Corporation (PATCO), and New Jersey Transit (NJT).
Intersection is the leading smart cities media and technology company, improving the experience of public space through technology and enabling brands to reach audiences on the go. With industry-leading software and hardware solutions, we give cities, transit systems, airports and real estate developments a platform to deliver information, content, wayfinding and other services to their customers, powered by our proven advertising revenue engine. Intersection’s media network includes the top 8 U.S. DMAs and reaches over 50 million people through more than 400,000 digital and static assets nationwide. For more information, visit www.intersection.com.