Intersection Wins Exclusive Advertising Contract with Seattle Streetcar, Expands Market Footprint

Seattle, WA – April 10, 2023 – Intersection, an experience-driven out-of-home media and technology company, today announced it has been awarded an exclusive contract with the Seattle Department of Transportation to sell rail and shelter advertising on the Seattle Streetcar system. Intersection will be the first-ever external contractor to manage and sell advertising on the system’s 8 streetcar vehicles and 22 transit shelters. The contract commenced on February 22, 2023, and will continue for five years, with two 1-year options, for a total of up to seven years.

With the acquisition of the Seattle Streetcar contract, Intersection expands and deepens its position in the Seattle media market – already operating as the exclusive advertising provider for both Sound Transit and King County Metro. The Streetcar contract expands Intersection’s urban reach, connecting with audiences in several key destinations: downtown, the Amazon campus, Seattle University, museums, and popular shopping districts. Seattle Streetcar is a slower-moving train that loops around the city’s dense core, sharing lanes with other vehicles in a mixed-traffic model – making it an effective channel for reaching pedestrians, as well as vehicular traffic.

“The Seattle market has been a major focus of ours in recent years and we’re so thrilled to be chosen as the advertising partner of choice for the Seattle Streetcar System,” said Scott Goldsmith, President & COO at Intersection. “The Streetcar will undoubtedly strengthen our market offerings, and make for a great out of home canvas for advertising partners.”

Intersection’s media network also extends across the top U.S. media markets – New York, Los Angeles, Chicago, Philadelphia, Atlanta, Boston and San Francisco – in addition to other major regions such as Austin, Charlotte, New Jersey, Minneapolis, Pittsburgh, Portland and more. In all, Intersection’s network reaches over 50 million people monthly through more than 400,000 digital and static assets nationwide. 

About Intersection

Intersection is an experience-driven Out of Home media and technology company that delivers programming, consumer amenities, and advertising to cities. From free internet access to wayfinding to real-time information, our products make city life easier and more sustainable. We further enrich cities with experiential programming that inspires and engages people throughout their day. With valuable, diverse audiences in America’s top cities, we provide innovative, data-driven solutions for brands to reach urbanites at scale. For more information, visit

About Seattle Streetcar

The Seattle Streetcar is a modern streetcar system that consists of two lines, the First Hill Line and the South Lake Union Line. The First Hill Line consists of 10 stops and stretches 2.5 miles. It connects the vibrant residential neighborhoods and business districts of Capitol Hill, First Hill, Yesler Terrace, Central Area, Chinatown-International District, and Pioneer Square. It also serves major medical centers, local colleges and universities, and athletic event venues. The South Lake Union Line consists of 7 stops and stretches 1.3 miles. It connects the fast-growing South Lake Union neighborhood to Seattle’s vibrant downtown core.