New York, NY – August 25, 2026 – Intersection, an experience-driven out of home media and technology company, announced today the hiring of KJ O’Connell as its new Director of Experiential Sales. O’Connell’s hiring comes as a follow up to the hiring of Eva Rohan as Head of Experiential, late in 2025. With a commitment to delivering meaningful experiences for consumers in cities, Intersection created its experiential division, IRLX, to further its ability to deliver out-of-home media and IRL experiences that engage consumers deeply and authentically.
O’Connell brings more than 13 years of expertise as a senior brand partnerships and integrated media sales executive across luxury, fashion, beauty, CPG, and travel verticals. Known for building revenue functions from the ground up, O’Connell has an extensive track record of closing custom, high-impact programs spanning live events, experiential activations, branded content, and digital media. Her career includes leading sales and partnership strategies for prominent media and technology brands—including AllWork, FEVO, L’Officiel USA, and Condé Nast Traveler, where she earned the award for Greatest Growth in Digital across the Condé Nast portfolio.
“Modern audiences don’t just consume brand stories; they want to live them,” said Esther Raphael, Chief Marketing Officer at Intersection. “Doubling down on top experiential leadership is central to our momentum. KJ brings a unique skillset of converting high-impact physical experiences into real business outcomes, making her the perfect choice to elevate our experiential growth trajectory.”
Built on a dominant presence across America’s top metro areas, Intersection seamlessly connects brands to consumers at every step of their day. The expansion of IRLX scales these capabilities even further, bringing brands to life through immersive pop-ups, show-stopping street build-outs, and interactive touchpoints designed for maximum engagement.
Intersection’s media network extends across the top U.S. media markets – New York, Los Angeles, Chicago, Philadelphia, Atlanta, Boston and San Francisco – in addition to other major regions such as New Jersey, Seattle, Minneapolis, Pittsburgh, Portland and more. In all, Intersection’s network reaches more than 50 million people monthly through more than 400,000 digital and static assets nationwide.
About Intersection
Intersection is an experience-driven Out of Home media and technology company that delivers programming, consumer amenities, and advertising to cities. From free internet access to wayfinding to real-time information, our products make city life easier and more sustainable. We further enrich cities with experiential programming that inspires and engages people throughout their day. With valuable, diverse audiences in America’s top cities, we provide innovative, data-driven solutions for brands to reach urbanites at scale. For more information, visit www.intersection.com.