Seasoned digital advertising executive to drive revenue growth as company expands digital media solutions
New York, NY — September 10, 2018 — Intersection, the leading smart cities technology and media company, today announced that Michael Rosen has joined the company as Chief Revenue Officer. Rosen will lead the sales organization as Intersection continues to expand its media and technology portfolio. Intersection’s media network covers all of the top 6 U.S. DMAs – New York, Los Angeles, Chicago, Philadelphia, San Francisco, and Dallas – in addition to other major markets including Houston, Minneapolis, New Jersey, Pittsburgh, Seattle, and more. Intersection’s network reaches over 50 million people through more than 75,000 digital and static assets nationwide.
As Intersection’s CRO, Rosen will bring over 20 years of experience in the advertising and technology space spanning mobile, online, and TV, as well as deep expertise in cross-channel advertising, programmatic buying, creative innovation, and the application of audience & location data. Rosen will be responsible for Intersection’s media revenue streams across a fast-growing range of products. With direct oversight of the company’s sales organization, Rosen will report to CEO Ari Buchalter.
“Michael brings a track record of delivering strong results for brands, managing high-performing teams, and exceeding revenue targets.” said Buchalter. “With the increasing convergence of digital and out-of-home advertising, we are especially excited about Michael’s experience driving growth fueled by technology innovation in highly dynamic environments. I am thrilled to welcome Michael to our leadership team.”
Rosen most recently served as Senior Vice President of Sales at Foursquare, where he led media and measurement sales. During his tenure, he drove rapid growth of new products including their audience and attribution measurement platforms, transforming Foursquare from a pure consumer app into the leader in location intelligence for marketers. Prior to Foursquare, Rosen was Chief Revenue Officer at First Look Media, a media company started by eBay founder Pierre Omidyar. He also held leadership positions at AT&T AdWorks, Bloomberg Media, WeatherBug and Showtime Networks.
Intersection is at the forefront of the smart cities revolution, improving the experience of public places through technology that provides connectivity, information, and engaging content and experiences. With award-winning products like LinkNYC, the largest and fastest free public Wi-Fi network in the world, Intersection connects the digital and physical worlds, enhancing people’s journeys through their cities and offering brands the opportunity to drive more relevant and engaging advertising, rooted in real-world context. Intersection partners with cities, transit systems, airports, and real estate developments around the globe, as well as advertisers seeking to reach audiences on a global, national, or local scale. Learn more at www.intersection.com.