Intersection and NJ TRANSIT Announce Customer Experience Upgrades with New Contract and Next-Generation Communications Network
New advertising contract includes new displays and interactive kiosks to help riders navigate system, boost value of NJ TRANSIT assets for advertisers
NEWARK, NJ — December 3, 2018 — Intersection, the leading smart cities technology and media company, today announced that it has been awarded a new seven-year contract with NJ TRANSIT to sell and display advertising across heavy rail, light rail and bus vehicles and facilities, with an option for a three-year extension. Intersection, which has served as NJ TRANSIT’s exclusive advertising partner since 2004, will expand its suite of digital and static media products throughout the NJ TRANSIT system, enhancing the rider experience and driving revenues for the transit agency through dynamic advertising capabilities.
Systemwide improvements will include installing and upgrading digital displays and adding new IxNTouch interactive information kiosks, giving riders greater access to real-time transit updates, local information, wayfinding, and other useful content, thanks to IxNConnect, Intersection’s transit communications platform.
IxNConnect will allow NJ TRANSIT an unprecedented ability to communicate with its customers in real-time across its network of digital screens and target messages by line, station, and even down to the individual display. Today’s announcement follows the installation of IxNTouch kiosks in select rail and light rail station platforms, which NJ TRANSIT and Intersection announced in May.
The planned customer experience improvements come at no cost to NJ TRANSIT or riders because they are supported by advertising on Intersection’s digital displays and static media. By delivering informative and relevant content to consumers, Intersection’s media assets are highly noticed and offer advertisers the opportunity to engage consumers with adjacent advertising.
“We are thrilled to continue our partnership with NJ TRANSIT and work together to provide riders with real-time transit information across the system, while making the transit authority’s assets more valuable to advertisers and driving revenue that can be reinvested in improving public transportation across New Jersey,” said Scott Goldsmith, President of Cities & Transit at Intersection.
NJ TRANSIT is a part of the rapidly expanding network of cities and transit agencies leveraging Intersection’s renowned smart cities and media solutions. Intersection’s media network extends to the top six U.S. media markets — New York, Los Angeles, Chicago, Philadelphia, San Francisco, and Dallas — in addition to other major regions such as Charlotte, Houston, Minneapolis, Pittsburgh, Seattle, and London. Intersection’s network reaches over 50 million people through more than 75,000 digital and static assets nationwide, including Link Wi-Fi kiosks, interactive IxNTouch displays, and IxNSight panels.
Intersection’s IxNConnect transit communications platform is being deployed throughout other major transit systems, such as the Chicago Transit Authority (CTA) and the Southeastern Pennsylvania Transportation Authority (SEPTA). Intersection will continue to expand IxNConnect to transit agencies across the globe.
Intersection is at the forefront of the smart cities revolution, improving the experience of public places through technology that provides connectivity, information, and engaging content and experiences. With award-winning products like LinkNYC, the largest and fastest free public Wi-Fi network in the world, Intersection connects the digital and physical worlds, enhancing people’s journeys through their cities and offering brands the opportunity to drive more relevant and engaging advertising, rooted in real-world context. Intersection partners with cities, transit systems, airports, and real estate developments around the globe, as well as advertisers seeking to reach audiences on a global, national, or local scale. Learn more at www.intersection.com.
About NJ Transit
NJ TRANSIT is the nation’s largest statewide public transportation system providing more than 944,000 weekday trips on 252 bus routes, three light rail lines, 12 commuter rail lines and through Access Link paratransit service. It is the third largest transit system in the country with 165 rail stations, 62 light rail stations and more than 18,000 bus stops linking major points in New Jersey, New York and Philadelphia.