StreetEasy
Real-Time Apartment Listings

Using dynamic creative to help New Yorkers find the perfect apartment

Campaign Objective

StreetEasy sought to connect deeply with the thousands of New Yorkers who are apartment-hunting during the peak summer season.

Our Solution

Leveraging Intersection’s innovative LinkNYC digital platform, StreetEasy launched a geo-targeted, dynamic campaign that presented neighborhood apartment listings in real-time. Each StreetEasy creative, updated every hour, highlighted a neighborhood-specific apartment listing within a half mile of the location. Passersby were shown available apartments in their immediate vicinity and were encouraged to download the StreetEasy mobile app to engage further—completed even faster by connecting to LinkNYC’s free gigabit Wi-Fi. 

OBIE '17

Bronze, Contextual OOH
StreetEasy Real-Time Apartment Listings

The Impact

  • 22.7MM

    Campaign-generated impressions

  • 1.1MM

    Video views

Source:
Intersection, Vistar