A Booming Presence
Compelling Seattleites to look up and listen up
Sonos was looking to target the popular Capitol Hill neighborhood and reach tech enthusiast consumers in the high-tech Seattle market.
Intersection brought a bold approach to promote Sonos’ cutting-edge products: station dominations paired with bus media, providing multiple touch points for the brand. Massive bus full wraps cruised the streets of Seattle with a skew towards their target neighborhood, reaching downtown Seattle commuters, urban professionals, pedestrians in the retail shopping district, and Seattle’s high-income neighborhoods. Leveraging a high-reach campaign with excellent creative execution, Sonos created a booming campaign that drew eyes and sparked attention.
market-wide campaign reach
Skewed coverage towards Capitol Hill