San Francisco Fine Arts Museums
Summer of Love

Increasing visitation through a market-wide multimedia program

Campaign Objective

The San Francisco Fine Arts Museums aimed to attract tourists and residents for their celebration of the 50th anniversary of the city’s legendary Summer of Love.

Our Solution

Intersection’s unique access to transit media helped The San Francisco Fine Arts Museums spread the love and get the word out about their 50th anniversary celebration of San Francisco’s Summer of Love. Spanning MUNI bus, BART rail, and SFMTA Cable Car media, the campaign’s groovy designs were a hit, adorning transit assets across the San Francisco Bay area.

The Impact

  • 61.3MM

    Impressions delivered across the Bay Area

  • 5

    Media formats used, spanning bus, rail, cable cars

Geopath, Intersection