San Francisco Fine Arts Museums
Summer of Love
Increasing visitation through a market-wide multimedia program
Campaign Objective
The San Francisco Fine Arts Museums aimed to attract tourists and residents for their celebration of the 50th anniversary of the city’s legendary Summer of Love.
Our Solution
Intersection’s unique access to transit media helped The San Francisco Fine Arts Museums spread the love and get the word out about their 50th anniversary celebration of San Francisco’s Summer of Love. Spanning SFTMA bus and cable car media, the campaign’s groovy designs were a hit, adorning transit assets across the city.
The Impact
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61.3MM
Impressions delivered across the Bay Area
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5
Media formats used, spanning SFMTA bus and cable car, plus BART rail
Source:
Geopath, Intersection
