Generating fan excitement
The Philadelphia Eagles wanted to create excitement for the 2017 football season in their home market, with the ultimate aim of increasing ticket sales.
Intersection’s transit partnerships helped the Eagles’ campaign completely saturate the city, reaching the entire five-county area that SEPTA services with a flashy large format and digital campaign. High-impact exterior bus and rail wraps were combined with digital elements at the largest stations in the system, on Silverliner trains, and on the streets of the city to generate millions of impressions that kept the team top of mind throughout the season.
Impressions generated per month