Newark Broad Street Station, Home of Audible

Showing Audible's commitment to its hometown

Campaign Objective

Headquartered in Newark, Audible sought a program to showcase and reaffirm their community involvement and investment in Newark’s improvement.

Our Solution

Intersection created a high-profile station takeover announcing Newark Broad Street as the home of Audible. The multi-year program allows Audible to situate its brand front and center on all platform media, positioning itself as a premier audiobook service, forging a deeper connection with commuters, and increasing awareness in its headquarters’ neighborhood. 

The Impact

  • 119K

    Commuters reached per month

New Jersey Transit