GRUBHUB
#sushiselfie

Rolling sushi to generate excitement

Campaign Objective

GrubHub wanted to stand out from the competition by creating a feature piece that would set their brand apart, get people talking, and create social media buzz about its food delivery service.

 

Our Solution

Intersection helped GrubHub stop passersby in their tracks by creating an unexpected, oversized sushi encounter at the entrance of the Chicago Red station. GrubHub’s impressive headhouse design incorporated cutouts and featured three-dimensional rotating sushi rolls—24 hours a day, seven days a week—not only inspiring Chicagoans to share their encounters with #sushiselfies, but whetting their appetites for GrubHub delivery.

The Impact

  • 26.6MM

    Campaign-generated impressions

  • 27.6X

    average frequency over course of campaign

Source:
Geopath