Chicago Innovation
Driving Award Nominations

Campaign Objective

Chicago Innovation hosts events throughout the year to bring people together to share ideas, find opportunities, and build relationships with innovators in the Chicago region. They rely on public nominations to drive event attendance.

Our Solution

Intersection collaborated with Chicago Innovation to promote their events on CTA buses and digital screens. Chicago Innovation reached a broad audience, substantially increasing their nominations and event attendance.

After almost a decade of spreading their message through every medium, including print, digital, radio, TV, and out of home, Chicago Innovation has consistently seen the impact of their out-of-home campaigns. When attendees and supporters have been asked how they learned about Chicago Innovation, the #1 answer year after year is: “We saw your ad on a bus!”

The Impact

  • 2X

    Increase in Chicago Innovation nominations after CTA campaign

  • 4X

    Increase in event attendance after CTA campaign

Source:
Chicago Innovation

Working with Intersection to advertise on CTA buses and digital screens has been the single most effective way for us to reach a broad audience in Chicago.

Luke Tanen, Executive Director, Chicago Innovation