DraftKings
Driving App Downloads

Commuters pass by DraftKings station domination in New Jersey

Campaign Objective

With the recent legalization of sports betting in New Jersey, DraftKings set out to build local awareness and drive customer acquisition in their new market.

Our Solution

DraftKings looked to Intersection’s NJ Transit media to reach the hundreds of thousands of commuters who pass through the busiest stations each day. In addition, to prove the direct-response success of their campaign, the brand took advantage of Intersection’s proprietary Campaign Impact Measurement offering. They found that their station dominations were not only highly effective at building brand awareness, but also demonstrated a 51% lift in app registrations compared to consumers who had not passed through targeted stations.

The Impact

  • 51%

    lift in app registrations compared to consumers who had not passed through targeted stations

Commuters pass by dynamic digital DraftKings ad in NJTransit
Commuters pass by DraftKings station domination in New Jersey
Commuters wait on platform with DraftKings column wraps on NJTransit