The Out of Home
Out-of-home media is 43% more effective than print at driving incremental sales.
Source: OAAA, 2017 Benchmarketing Study, "Out of Home ROI and Optimization in the Media Mix"
Out-of-home ads are recalled roughly 86% more often than radio ads.
Source: Peter J Solomon Company, Advertising Effectiveness – PJSC Study and Recall Comparison Analysis, 2017
Get the best value
Almost 20% of digital advertising is wasted due to click fraud. Out-of-home ads are 100% fraud-free.
Source: The&Partnership, "Ad fraud study from The&P, m/SIX and Adloox lays out steps industry must take to reverse growth of ad fraud", 2017